Who’s ready for a REMIX? Since 1917, MoonPie has been a staple American snack. Famously “as big as the moon”, MoonPie has captured the hearts and stomachs of millions for over 100 years now, but hasn’t stopped developing and evolving to satisfy so many Americans every single day. In spring of 2022, MoonPie decided it was time to shake things up a bit. Enter FINAFLEX.
FINAFLEX, a nutritional supplement and healthy snack brand founded in 2008, has dominated the functional food game with their world-famous “Oatmeal Protein Pie”, finding explosive success in retailers around the globe. For the past 14 years, FINAFLEX has been committed to showing the world what it means to “REDEFINE YOURSELF” by putting innovative spins on both sports supplements and healthy snacks alike. Their commitment to balancing delicious and healthy is what made them the perfect match for MoonPies newest addition to the family.
That’s right folks, FINAFLEX is putting its own healthy twist on the classic MoonPie. The Power Pie, set to release in summer of 2022, is inspired by the original MoonPie form and taste that we all know and love. It’s artfully crafted with 14 grams of protein and high-quality, NON-GMO ingredients, and truly a match made in heaven. Customers will no longer have to make the difficult decision of health and sustenance over taste and satisfaction.
The triple-layered treat will have the same chocolate, cookie, and marshmallow components as the traditional MoonPie, but with a wholesome twist. The 14 grams of high-quality protein packed into every pie will provide increased satiation, making it the perfect on-the-go snack. Moreover, the Power Pie is NON-GMO verified, so customers can feel confident about the high-quality ingredients and formulation of this unique product.
While the Power Pie is created in partnership with MoonPie, this new healthy snack will occupy an entirely new realm, filling white spaces in the nutrition sections of your favorite retailers. It will reside in the performance nutrition aisle alongside other protein products. We are excited to partner with national, regional, and state-wide retailers to bring this innovative product to a wide and expansive audience.
“As a minority-owned business, we’ve worked especially hard to build this brand from the ground up, and it’s incredible to see all of that hard work and diligence pay off in the form of new opportunities such as this”, comments CEO/Co-Founder Kyung Kim. “Being able to bring our products to a whole new audience is going to be a new chapter of this journey, and we’re glad to be doing it with a brand that is as committed to their customers as we are.”, he finishes.
FINAFLEX and MoonPie share a home front in the American Southeast, and these shared roots establish an even stronger bond with their intended customer base. With FINAFLEX being based right outside of Atlanta, GA, and MoonPie being right out of Chattanooga, TN, this team is ready to bring this region a whole new way to snack healthier, starting right where it all began in the Southeast.
“FINAFLEX is ready to show the world how delicious healthy eating can be, and we’re ecstatic to be able to do that alongside such an iconic brand as MoonPie.”, comments FINAFLEX President/Co-Founder Bryan Krause. “This is truly a new era of functional snacking, and the Power Pie is blazing the trail.”
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